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Amy Elise Holland is a native Austinite, former elementary school teacher, and hobby baker. Growing up, her family shared a Christmas cookie decorating tradition that sparked a desire to learn how to make prettier cookies. She has spent the past five years practicing and perfecting the craft of artisan cookies. 

"Sweet Elise" originated from the middle name that was passed down from her beloved grandmother. They spent many years in the kitchen together, and it felt like the best way to honor really special memories.


In August of 2013 Sweet Elise was made official under the Texas Cottage Food Law. Amy has since enjoyed making creative treats for special occasions, and sharing the knowledge she has gained over the years. 

What customers have to say....

"Sweet Elise is, quite simply, the best. She manages to do what most other folks in her line of work cannot do--make it look beautiful AND taste amazing!! I've had the occasion to use her twice, once for custom cookies for favors for my daughter's birthday party and once where I ordered a dozen cupcakes for St. Patrick's Day. Both times, the items were fresh, delicious, reasonably priced, and delivered when promised. There are lots of bakers in Austin so there's no shortage of choices. But there are only a few who can turn out a beautiful product that tastes as good as it looks. Sweet Elise is one of those elite few. I can't recommend her highly enough and have been doing so ever since I was lucky enough to find her! She's my 'go to' from now on!" - Michelle

”Thank you so much for the amazing cakes and cupcakes. We were DELIGHTED each time we got to see the next creation and it always brought a big smile to Jack's face. Also, they were delicious. Best of luck as you keep growing your business and of course we will refer to friends." - Jennifer

“Over the holidays we received a delightful gift of Sweet Elise cookies. If you haven’t, you’ve got to try some! Once you do, Sweet Elise will be your “go-to” bakery for all your entertaining or gift giving. The sugar cookies have a soft delicious butter taste, and not only were they decorated with perfection but were equally festive. You won’t be disappointed with the entire presentation.” - Cynthia

"Thank you again for the beautiful cake and cookies. They were a HUGE hit and absolutely delicious. We will definitely reach out for other occasions." - Robin

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